The initiative exhibited artworks from 40 artists with the goal of supporting and highlighting youth, women and local talent.
Hyundai Motor India Foundation (HMIF), the CSR arm of Hyundai Motor India Ltd, selected 40 artists from 20 regions across India for the third edition of its flagship initiative, ‘Art for Hope.’ This initiative, aligned with Hyundai’s global vision of ‘Progress for Humanity,’ focuses on various art forms like visual arts, digital arts, performance arts, folk traditional arts and community arts. The programme aims to promote emerging artists, youth, women, communities and local talent, supported by Hyundai grants.
The Season 3 of Art for Hope took place at Triveni Kala Sangam for four days from March 28 to March 31, 2024. The inaugural ceremony saw the presence of notable figures like Kumar Tuhin, Director General of the Indian Council for Cultural Relations (ICCR), Kamalini and Nalini Asthana, renowned Kathak artists and Padma Shri awardees and Un Soo Kim, MD and CEO of Hyundai Motor India Ltd. The programme aimed to blur the line between dreams and reality, creating sustainable income opportunities for artists and communities.
The MD and CEO of Hyundai Motor India highlighted, “Hyundai Motor India Foundation, under Hyundai’s global vision of ‘Progress for Humanity,’ has been working to create opportunities and livelihood for the underserved. We have connected with various communities and added art collectives to our repertoire in the first two editions of Art for Hope. This year, we enhance our reach by including specially-abled artists, appreciating inclusion and the myriad perspectives it brings forth.”
Art for Hope was launched in 2021 as the auto industry’s first CSR programme in the field of art and creativity. Over the years, it has covered all states in India and supported over 100 artists, awarding 100 grants with a total amount exceeding Rs five crores. The final selection of grantees was conducted by a distinguished jury, considering originality, creativity, project concept, and impact.
This year, the programme introduced ‘Ability for Dignity’ with ten grants exclusive for specially-abled artists, showcasing Hyundai’s commitment to inclusivity and empowerment. Participants not only received social, emotional, and financial support but also gained opportunities for a bright future full of possibilities.
The exhibition included traditional arts, crafts, art installations, photographs, paintings, and performing arts, catering to the needs of differently-abled visitors with braille, tactile artworks and sign language. The event also featured workshops, inspirational talks, film screenings, and panel discussions by eminent speakers from the cultural and social sector. HMIF, formed in 2006, focuses on CSR activities in an eco-friendly manner, aligning with the vision of ‘Progress for Humanity.’
Initiatives like ‘Sparsh Sanjeevani’ provides healthcare to rural areas, ‘Saksham’ offers employment to youth, and ‘Be the Better Guy’ promotes traffic safety. During the covid pandemic, HMIF supported governments by setting up oxygen plants, aiding ventilator production, and distributing masks and tablets, showcasing its commitment to societal betterment.
Now in the direction of cultural development and promotion, Hyundai’s Art for Hope initiative is a testament to its dedication to promoting art, inclusivity, and sustainable development, enriching lives and communities across India.
