In a year marked by economic uncertainty and a cooling global art market, Frieze New York 2024 emerged as a testament to resilience and adaptability. Hosted at The Shed from May 1 to May 5, the fair showcased 68 galleries from 25 countries, drawing approximately 25,000 visitors from 66 nations.
Strategic Presentations Amid Market Challenges
Despite a 12% decline in global art sales in 2024, dealers at Frieze New York reported robust sales, particularly through focused, single-artist presentations. Gagosian sold all four paintings from Sterling Ruby’s “TURBINE” series, while Kukje Gallery’s booth featuring Haegue Yang’s “Mesmerizing Mesh” works sold out entirely.
Emphasis on Local Talent and Collaborative Efforts
Reflecting a commitment to local communities, over half of the exhibitors had New York-based spaces. The fair also partnered with local non-profits like Artists Space and High Line Art, enhancing its cultural footprint. The Focus sector, supported by Stone Island, provided emerging galleries with subsidized booth prices, facilitating broader participation.
Dealer Sentiments and Market Outlook
Dealers expressed optimism about the fair’s outcomes. Samantha Rubell of Pace Gallery noted, “While people may be talking about a soft market, we’re seeing continued interest from great collectors.” Similarly, Marc Payot of Hauser & Wirth emphasized New York’s central role in the global art market, stating, “Frieze New York confirms that New York is the centre of the global art market.”
Frieze New York 2024 demonstrated that with strategic curation and community engagement, art fairs can thrive even amid market uncertainties. The fair’s success underscores the enduring appeal of in-person art experiences and the importance of adaptability in the evolving art landscape.
